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Be in good company.

Good Starts Here. At WTOL 11, we are committed to serving the greater good of our communities and that includes our advertising partners. Backed by the resources of our parent company, TEGNA, we are a team of experts who have your best interest at heart and will align your brand with solutions that drive results.

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WTOL 11 Broadcast Audience

WTOL 11 delivers more:

Live Local Sports

Home Improvement Intenders

WTOL 11 is home to:

WTOL 11 News at 5am

The only local morning newscast over-indexing among adults 25-54

WTOL 11 News at 6pm

Toledo's most watched newscast among adults 25-54

WTOL 11 News at 11pm

Toledo's most watched news for households $50K+

Your Day

Toldeo's only #1 live and local lifestyle program

Source: Leigh Stowell Annual, April 2021

Digital -

Monthly Visitors
Avg. Monthly Video Plays
Avg. Monthly Pageviews
Source: Google Analytics

Digital desktop and mobile web


Local Advertising on Streaming TV


Local Advertising on Streaming TV

PREMION is an industry-leading premium CTV/OTT advertising platform serving regional and local advertisers across all 210 DMAs.

  • 125+ leading TV and media brands
  • Audience targeting by location, behavior, and interest
  • Detailed reporting and campaign insights

TEGNA Attribution

The most complete attribution solution in the market today measuring how your Premion streaming campaign is growing business.

Custom Solutions

Customized marketing research, co-op advertising and integrated marketing

Award-winning video commercial production capabilities, from creative concept through production

Doing Good in the Community

WTOL 11 aligns with several initiatives each year that help give back to the community. Ask us how you can be a part of the good we're doing every year.

WTOL 11 Community

Ready to be in Good Company?

We have good people standing by ready to help you drive good business outcomes. Please fill out the form below and a member of our team will be in touch shortly. Prefer to give us a call? You can reach us here: (713) 521-4397

Online Credit Application

Click here for our credit application to get started.

Advertising Terms and Conditions

Your purchase of any broadcast or online advertising is subject to TEGNA's standard advertising terms and conditions, which are available here.